Donation of 800 sports bras from the Sweaty Betty Foundation to support females getting active.
Sweaty Betty has donated 800 sports bras (£40 each RRP) to females aged 11-18 who attend Future Youth Zone in Barking & Dagenham. This initiative supports young females to feel comfortable and confident, enabling them to get involved in all the sporting activities the Youth Zone has to offer. From the gym to boxing, the climbing wall to basketball, Future Youth Zone and Sweaty Betty Foundation will help more young females get active in Barking and Dagenham, giving them the best chance to lead happy and healthy lives.
The UEFA Women’s Euros was a great opportunity to give females in sport a platform to showcases their skill and allowed them to get the recognition they deserve. With this tournament being held in the UK and the Lionesses victory, it has shown young females that there are opportunities out there for them and encouraged them to pursue their talents and hobbies in sport.
“We are so grateful to The Sweaty Betty Foundation for gifting these amazing sports bras to our young people. We strive to keep the Youth Zone an inclusive place that allows all young people to try out different sports and train and perfect their skill. Giving young females the opportunity to have this high quality kit allows them to feel empowered to go to the gym, get on that pitch or put on those boxing gloves. As a female Sports Coordinator at Future, it is important to me that females feel included in all elements of sports throughout the Youth Zone. These sports bras will eliminate some of the barriers that females face when wanting to participate in sports and hopefully inspire inactive young females into sport.” Kyria Goodwin, Sports Coordinator at Future Youth Zone.
“The Sweaty Betty Foundation supports and encourages inactive girls aged 11-18 to get active and stay active for life. One of the biggest barriers teenage girls have to getting active is not having the right kit and feeling self-conscious about their changing bodies. At Sweaty Betty we know the difference the right kit makes to helping women feel confident and comfortable, and how good physical activity can help women feel, which is why the Sweaty Betty Foundation is so delighted to donate 800 sports bras to Future Youth Zone. Future Youth Zone is a fantastic organization doing incredible work, and we are proud to support them in empowering 800 teenage girls to find physical activity that they love, for life.” Tara Arnold, Interim Director Sweaty Betty Foundation.
About Future Youth Zone: Future is a charity offering a safe and fun place for young people to spend their leisure time, inspiring young people to live healthier, happier, more aspirational lives. Future gives young people somewhere to go, something to do and someone to talk to. The Youth Workers are on hand to inspire young people to raise their aspirations to become happy, caring, and responsible citizens with more to offer themselves, their families, the community, and employers. Every member gets to learn, develop, grow and harness their skills and talents doing what they enjoy doing the most. With over 20 activities on offer 7 days a week, from boxing and climbing to cooking and dancing, there really is something for everyone.
About Sweaty Betty Foundation: The Sweaty Betty Foundation is an independent registered charity working across the UK and US to empower women and girls from every background to get active, and stay active, for life. Founded in March 2021, the Sweaty Betty Foundation has supported girls and LGBTQ+ young people in school, online and in their communities, to discover activities they love through partnership with Women in Sport, Youth Sport Trust, Sporting Equals, and GLSEN.
About Sweaty Betty Sweaty Betty is a global women’s activewear and lifestyle brand that has been on a mission to empower women through fitness and beyond since 1998. Famous for its “bum-sculpting” leggings and innovative designs, Sweaty Betty fuses performance and style with technical, high-performance fabrics and responsibly sourced materials. The brand services its loyal, fast-growing community worldwide through SweatyBetty.com, complemented by close to 70 retail locations across the United Kingdom, Europe, and Asia and the world’s best luxury retailers, including Selfridges, Harrods, Neiman Marcus, and Nordstrom. Through the Sweaty Betty Foundation, the brand aims to give more girls access to activities they love, ensuring the next generation get and stay active for life.
For more information and interview requests contact Lizzie Alabaster on lizzie.alabaster@futureyouthzone.org
